Approach Definition and Explanation PDF Download
Learn Approach definition in marketing with explanation to study “What is Approach”. Study approach explanation with marketing terms to review marketing course for online MBA programs.
Approach Definition:
A salesperson meets the customer for the first time.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Approach Explanation:
It is defined as the person who sells products and services approached the customer for the first time. In this case, it is mandatory for the salesman to be fully equipped regarding available products. It would be helpful for the customers whenever they will interact the concerning person of the organization.
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