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What is Arms Length Price in Marketing? PDF Download

Learn Arms Length Price definition in marketing with explanation to study “What is Arms Length Price”. Study arms length price explanation with marketing terms to review marketing course for online MBA programs.

Arms Length Price Definition:

  • Price charged by other competitors for the same or a similar product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Arms Length Price Explanation:

It is a set of amount allocated by the organization for their products and services, whereas, at the same time the prevailing competitors in the market also charged the same prices to their product for the customers. In this process, buyer and seller of the product works independently, where they are not into any relationship with each other. It helps them to make business transaction without any pressure or interference of third party.

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