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Attitude Definition and Explanation PDF Download

Learn Attitude definition in marketing with explanation to study “What is Attitude”. Study attitude explanation with marketing terms to review marketing course for online MBA programs.

Attitude Definitions:

  1. A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A person's enduring favorable or unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Attitude Explanation:

It reflects the set of behavior, feelings, perception, emotions, and, believes a consumer thinks about a specific product or service which helps customer to make purchase decision regarding the product. According to the market researchers, Consumer's attitude is mainly dependent on product marketing, experience and its reputation in the competitive market.

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