As an Amazon Associate I earn from qualifying purchases.

What is Augmented Product in Marketing? PDF Download

Learn Augmented Product definition in marketing with explanation to study “What is Augmented Product”. Study augmented product explanation with marketing terms to review marketing course for online MBA programs.

Augmented Product Definition

  • A product that includes features that go beyond consumer expectations and differentiate the product from competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Augmented Product Explanation

It comes under the product category which completely differentiates between the customers' expectations about the product. It has been completely unique in nature with comparison of competitor's product or services. It is a non- physical aspect of the product. Therefore, it is usually a value added services provided with the product. For example, a car manufacturing company will provide warranty, and after sales services to their customers.

Keep Learning Marketing Explanations

What is Customer Equity?

Customer equity is the output of customer's feedback. This relationship is usually developed on the bases of brand recognition. Customer ...

What are Online Focus Groups?

The most recent curve on center gatherings is the transition to an online organization. Utilizing visit and Web conferencing innovation, ...

What is Market-penetration Pricing?

Markdown entrance valuing is a methodology intended to keep costs low to close out potential challenge. At the point when ...

What is Brand Line?

Brand line is recognized as offering of products falls less than under one brand name. It is designed to provide ...

What is Perceived Value?

Seen worth comes down to the value the open is eager to pay for a decent or administration. Indeed, even ...

What is Need Recognition?

The main phase of the purchaser choice procedure is Need Recognition. Need Recognition alludes to the example where a buyer ...