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What is Augmented Product in Marketing? PDF Download

Learn Augmented Product definition in marketing with explanation to study “What is Augmented Product”. Study augmented product explanation with marketing terms to review marketing course for online MBA programs.

Augmented Product Definition:

  • A product that includes features that go beyond consumer expectations and differentiate the product from competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Augmented Product Explanation:

It comes under the product category which completely differentiates between the customers' expectations about the product. It has been completely unique in nature with comparison of competitor's product or services. It is a non- physical aspect of the product. Therefore, it is usually a value added services provided with the product. For example, a car manufacturing company will provide warranty, and after sales services to their customers.

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