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Availability Heuristic Definition and Explanation PDF Download

Learn Availability Heuristic definition in marketing with explanation to study “What is Availability Heuristic”. Study availability heuristic explanation with marketing terms to review marketing course for online MBA programs.

Availability Heuristic Definition:

  • When consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Availability Heuristic Explanation:

It is a cognitive shortcut process that completely relies on ideas that promptly comes in persons mind while explaining any method, topic, process, concept, and, strategy. This strategy can be useful in different situations. Although, it can also lead to disadvantages like child abduction cases, train accidents, and airplane crash, people often believe that these events are more typical than they truly happen.

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