As an Amazon Associate I earn from qualifying purchases.

Availability Heuristic Definition and Explanation PDF Download

Learn Availability Heuristic definition in marketing with explanation to study “What is Availability Heuristic”. Study availability heuristic explanation with marketing terms to review marketing course for online MBA programs.

Availability Heuristic Definition:

  • When consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Availability Heuristic Explanation:

It is a cognitive shortcut process that completely relies on ideas that promptly comes in persons mind while explaining any method, topic, process, concept, and, strategy. This strategy can be useful in different situations. Although, it can also lead to disadvantages like child abduction cases, train accidents, and airplane crash, people often believe that these events are more typical than they truly happen.

Keep Learning Marketing Explanations

What is Concentrated (niche) Marketing?

Niche marketing is a specific form of marketing. Consequently, other marketing technique follows wide range of consumers. This method is ...

What is Market Follower?

Market improvement is a showcasing procedure where an organization attempts to offer a current item to another gathering of customers. ...

What is Market-Buildup Method?

Market develop is an approach under which an estimation of the incomes is made by recognizing all the potential purchasers ...

What is Local Marketing?

Neighborhood promoting explicitly bases on a nearby administration, physical store or cafe. The majority of this present element's promoting endeavors ...

What is Core Competency?

This concept is defined as a combination of different resources that differentiate a product in the market. Core competency is ...

What is Exclusive Distribution?

Exclusive distribution is a technique in which specific retailers are given opportunity of placing goods or products in its store. ...