What is Available Market in Marketing?

Learn Available Market definition in marketing with explanation to study “What is Available Market”. Study available market explanation with marketing terms to review marketing course for online MBA programs.

Available Market Definition

  • Set of consumers who have interest, income, and access to a particular offer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Available Market Explanation

It is a market comprises of number of people who are willing to purchase any specific product or services from the particular market. Therefore, it includes access to market for those buyers. It also helps to determine the market potential with respect to market demands. Therefore, fulfilling the needs of loyal customers is an essential market technique.

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