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What is Backward Invention in Marketing? PDF Download

Learn Backward Invention definition in marketing with explanation to study “What is Backward Invention”. Study backward invention explanation with marketing terms to review marketing course for online MBA programs.

Backward Invention Definition

  • Reintroducing earlier product forms that can be well adapted to a foreign country's needs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Backward Invention Explanation

It is a process of separating or facilitating products features to manufacture a cheap model of a product. This method has been widely used for selling products to underdeveloped countries. For example, an automobile manufacturing company may replace costly features with the cheaper version, like they replace expensive seat with the low cost seat in the car, which would be easily accessible for the customers of underdeveloped countries. This strategy would help to cater larger audience in the less developed region.

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