Backward Invention Definition and Explanation PDF Download
Learn Backward Invention definition in marketing with explanation to study “What is Backward Invention”. Study backward invention explanation with marketing terms to review marketing course for online MBA programs.
Backward Invention Definition:
Reintroducing earlier product forms that can be well adapted to a foreign country's needs.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Backward Invention Explanation:
It is a process of separating or facilitating products features to manufacture a cheap model of a product. This method has been widely used for selling products to underdeveloped countries. For example, an automobile manufacturing company may replace costly features with the cheaper version, like they replace expensive seat with the low cost seat in the car, which would be easily accessible for the customers of underdeveloped countries. This strategy would help to cater larger audience in the less developed region.
Keep Learning Marketing Explanations
What is Principle of Congruity?
Standard of congruity is a mental component that states buyers like to consider apparently to be questions as being as ...
What is Marketing Implementation?
A successful usage plan shows what exercises are to be actualized. Who will be in charge of execution, the time ...
What is Survey Research?
Survey Research is characterized as the way toward directing exploration utilizing studies that are sent to review respondents. The information ...
What are Strengths?
Qualities are undertakings or activities you can progress nicely. These incorporate information, capability, abilities, and gifts. Individuals utilize their qualities ...
What are Unsought Goods?
Unsought Goods will be merchandise that the shopper does not think about or does not ordinarily consider purchasing, and the ...
What is Trend?
A market pattern is a tendency of a market to move a predetermined way over some undefined time frame. The ...