What is Backward Invention in Marketing? PDF Book

Learn Backward Invention definition in marketing with explanation to study “What is Backward Invention”. Study backward invention explanation with marketing terms to review marketing course for online MBA programs.

Backward Invention Definition

  • Reintroducing earlier product forms that can be well adapted to a foreign country's needs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Backward Invention Explanation

It is a process of separating or facilitating products features to manufacture a cheap model of a product. This method has been widely used for selling products to underdeveloped countries. For example, an automobile manufacturing company may replace costly features with the cheaper version, like they replace expensive seat with the low cost seat in the car, which would be easily accessible for the customers of underdeveloped countries. This strategy would help to cater larger audience in the less developed region.

Keep Learning Marketing Explanations

What is Everyday Low Pricing (EDLP)?

Everyday low price (EDLP) is a pricing strategy provides consumers an opportunity of low pricing without the wait for sales ...

What is New Task?

New assignment buy is the one buy choice that has not been done already by the business as they didn't ...

What is Subliminal Perception?

Subliminal observations, otherwise called subliminal messages, will be messages, either visual or sound-related, that are displayed just past the limit ...

What is Crowdsourcing?

Crowd sourcing is a technique in which individuals or groups gather goods and services; it can be ideas, finance, and ...

What is Learning?

Learning is characterized as a difference in conduct following a connection between an individual and their condition. Most practices, mentalities, ...

What is Service Perishability?

Items are substantial and Services are immaterial in nature. Impalpability of administrations is gotten from the way that you can't ...