What is Banner Ads (Internet) in Marketing?

Learn Banner Ads (Internet) definition in marketing with explanation to study “What is Banner Ads (Internet)”. Study banner ads (internet) explanation with marketing terms to review marketing course for online MBA programs.

Banner Ads (Internet) Definition

  • Small, rectangular boxes containing text and perhaps a picture to support a brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Banner Ads (Internet) Explanation

It comprises more on images rather than text based material on the banner. It is also considered as an attractive form of website advertising. It focuses more on the promotion of the product to gain more customers through catchy pictorial format. Banner Ads plays an integral role in the product promotion.

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