What is Behavioral Segmentation in Marketing? PDF Book

Learn Behavioral Segmentation definition in marketing with explanation to study “What is Behavioral Segmentation”. Study behavioral segmentation explanation with marketing terms to review marketing course for online MBA programs.

Behavioral Segmentation Definition

  • Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Behavioral Segmentation Explanation

Behavioral segmentation is a group of people make purchase decision on the bases of characteristics linked with a product or services. There are certain behaviors considered by the marketers while segmenting for the customers. It mainly includes; willingness to buy product, level of affection, quality, modification, and how quickly companies response their customers regarding product information.

Keep Learning Marketing Explanations

What is Market Nicher?

Market Nichers are the marketers or organizations who make explicit items or potentially benefits which made for explicit interest of ...

What is Strategic Business Units (SBUs)?

In business, a key specialty unit (SBU) is a benefit focus which spotlights on item offering and market portion. SBUs ...

What is Brand Elements?

A brand can be recognized with tangible elements that reflects brand identity. For instance, color of the brand logo, flyers, ...

What is Environmental Threat?

It is defined as an external factor in the market that has a negative impact on the product or service. ...

What is E-Business?

E- Business is also known as Electric business, is a business via internet. It include buying and selling of goods ...

What are Strengths?

Qualities are undertakings or activities you can progress nicely. These incorporate information, capability, abilities, and gifts. Individuals utilize their qualities ...