What is Behavioral Segmentation in Marketing? PDF Download

Learn Behavioral Segmentation definition in marketing with explanation to study “What is Behavioral Segmentation”. Study behavioral segmentation explanation with marketing terms to review marketing course for online MBA programs.

Behavioral Segmentation Definition

  • Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Behavioral Segmentation Explanation

Behavioral segmentation is a group of people make purchase decision on the bases of characteristics linked with a product or services. There are certain behaviors considered by the marketers while segmenting for the customers. It mainly includes; willingness to buy product, level of affection, quality, modification, and how quickly companies response their customers regarding product information.

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