As an Amazon Associate I earn from qualifying purchases.

Benchmarking Definition and Explanation PDF Download

Learn Benchmarking definition in marketing with explanation to study “What is Benchmarking”. Study benchmarking explanation with marketing terms to review marketing course for online MBA programs.

Benchmarking Definition:

Benchmarking Explanation:

It is a mechanism of comparing one company's performance with another. It can be conducted within the company's business, by comparing them within an industry, or also by comparing them with different industries. The benchmark process can be tested on the following terms; ascertain about its product features, level of quality provided, expertise of process, financial and its operational performance.

Keep Learning Marketing Explanations

What is Fashion?

Design showcasing or fashion is the administration of publicizing efforts and advancements to sell style brands and items. Despite the ...

What is Strategic Marketing Plan?

Key Market Planning is a progressing procedure through which the organization makes advertising systems and plans its executions in the ...

What is Direct Marketing?

Direct marketing is a promotional technique where companies directly communicate to their potential customers through various means includes; text messages, ...

What is Branding Strategy?

Brand strategy is defined as a long term process for the growth of a brand aligns with the mission of ...

What is Brand Line?

Brand line is recognized as offering of products falls less than under one brand name. It is designed to provide ...

What is Performance Marketing?

Execution promoting has totally changed the manner in which organizations publicize and sell items. It has likewise affected the manner ...