As an Amazon Associate I earn from qualifying purchases.

What is Benchmarking in Marketing? PDF Download

Learn Benchmarking definition in marketing with explanation to study “What is Benchmarking”. Study benchmarking explanation with marketing terms to review marketing course for online MBA programs.

Benchmarking Definition

Benchmarking Explanation

It is a mechanism of comparing one company's performance with another. It can be conducted within the company's business, by comparing them within an industry, or also by comparing them with different industries. The benchmark process can be tested on the following terms; ascertain about its product features, level of quality provided, expertise of process, financial and its operational performance.

Keep Learning Marketing Explanations

What is Shopping Goods?

Shopping merchandise are those buyer products which the client all the while or choice and buy naturally looks at on ...

What is Company Demand?

Company demand is refer to the overall market purchase of goods and services in a specific time period. It can ...

What is Role?

A job (additionally job or social job) is a lot of associated practices, rights, commitments, convictions, and standards as conceptualized ...

What is Product Line?

A product offering is a gathering of items that an organization makes under a solitary brand. The items are comparable ...

What is Order-routine Specification?

Numerous mechanical purchasers rent substantial gear like hardware and trucks. The renter picks up various focal points: preserving capital, getting ...

What is Place Advertising?

Spot based presentations envelop a wide assortment of arrangements that are extraordinarily found where specific gatherings assemble for an assortment ...