As an Amazon Associate I earn from qualifying purchases.

What is Benefit Segmentation in Marketing? PDF Download

Learn Benefit Segmentation definition in marketing with explanation to study “What is Benefit Segmentation”. Study benefit segmentation explanation with marketing terms to review marketing course for online MBA programs.

Benefit Segmentation Definition:

  • Dividing the market into segments according to the different benefits that consumers seek from the product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Benefit Segmentation Explanation:

It is based upon the perceived market value, compensation, discounts consumers will receive from a product or services. The market can be categorized on the bases of the product quality, reliability, performance, customer's facilitation, and other additional benefits offered by the company. The product is commonly differentiated on the bases of market segmentation.

Keep Learning Marketing Explanations

What is Experimental Research?

Experimental research is explained as any examination directed with a logical methodology, where a lot of factors are kept steady ...

What is Industrial Product?

The mechanical merchandise part incorporates organizations engaged with aviation and barrier, modern apparatus, devices, blunder generation, development, squander the board, ...

What is Social Class?

By interesting conduct we imply that every social class has its very own example of procurement, instruction, occupation, entertainment, and ...

What is Strategy?

System is significant in light of the fact that the assets accessible to accomplish these objectives are generally restricted. Technique ...

What is Line Stretching?

Line extending is a growing system by an organization where the new items are propelled in a similar product offering ...

What is Contract Manufacturing?

Contract manufacturing is an outsourcing technique in which a producer sings an agreement with other manufacturing firm for units, and ...