What is Benefit Segmentation in Marketing? PDF Book

Learn Benefit Segmentation definition in marketing with explanation to study “What is Benefit Segmentation”. Study benefit segmentation explanation with marketing terms to review marketing course for online MBA programs.

Benefit Segmentation Definition

  • Dividing the market into segments according to the different benefits that consumers seek from the product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Benefit Segmentation Explanation

It is based upon the perceived market value, compensation, discounts consumers will receive from a product or services. The market can be categorized on the bases of the product quality, reliability, performance, customer's facilitation, and other additional benefits offered by the company. The product is commonly differentiated on the bases of market segmentation.

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