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Brand Asset Management Team (BAMT) Definition and Explanation PDF Download

Learn Brand Asset Management Team (BAMT) definition in marketing with explanation to study “What is Brand-Asset Management Team (BAMT)”. Study brand asset management team (bamt) explanation with marketing terms to review marketing course for online MBA programs.

Brand Asset Management Team (BAMT) Definition:

  • Key representatives from functions that affect the brand's performance.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Asset Management Team (BAMT) Explanation:

BAMT is an abbreviation of Brand asset management team, it comprises of key representatives that can affect the brand's performance. Brand is an integral part of any business. It is a tangible or nontangible form of products or services offered to the targeted audience, it also helps an organization to reach their consumers.

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