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What is Brand Asset Management Team (BAMT) in Marketing? PDF Download

Learn Brand Asset Management Team (BAMT) definition in marketing with explanation to study “What is Brand Asset Management Team (BAMT)”. Study brand asset management team (bamt) explanation with marketing terms to review marketing course for online MBA programs.

Brand Asset Management Team (BAMT) Definition:

  • Key representatives from functions that affect the brand's performance.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Asset Management Team (BAMT) Explanation:

BAMT is an abbreviation of Brand asset management team, it comprises of key representatives that can affect the brand's performance. Brand is an integral part of any business. It is a tangible or nontangible form of products or services offered to the targeted audience, it also helps an organization to reach their consumers.

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