What is Brand Audit in Marketing? PDF Book

Learn Brand Audit definition in marketing with explanation to study “What is Brand Audit”. Study brand audit explanation with marketing terms to review marketing course for online MBA programs.

Brand Audit Definition

  • A consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equity.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Audit Explanation

Businesses mostly go through the phases of auditing their brand, it happens when organization decides to revisit their brand's overall position. Brand auditing mainly highlights internal issues and problems ascertain in the organization. A strong position of brand empowers employees; it also has greater impact in the market. CEO of an organization should works smartly in order to fix internal weakness by smoothing those processes or procedures.

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