What is Brand Awareness in Marketing? PDF Book

Learn Brand Awareness definition in marketing with explanation to study “What is Brand Awareness”. Study brand awareness explanation with marketing terms to review marketing course for online MBA programs.

Brand Awareness Definition

  • Consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Awareness Explanation

In order to create more publicity for the brand, one should follow certain strategies for a successful brand awareness campaign, it comprises upon; worth of mouth, blogging, info graphics, local partnerships, freebies, and social media content will help to increase product awareness among consumers. It is an integral component for customer's awareness.

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