What is Brand Community in Marketing?

Learn Brand Community definition in marketing with explanation to study “What is Brand Community”. Study brand community explanation with marketing terms to review marketing course for online MBA programs.

Brand Community Definition

  • A specialized community of consumers and employees whose identification and activities focus around the brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Community Explanation

It is a set of people who shares same level of social relationships, beliefs, values, activities, and falls under an umbrella of brand community. It is an essential part for the product awareness. According to latest market researches, consumer behavior plays a vital role in stressing the association between brand, individual identity and culture.

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