As an Amazon Associate I earn from qualifying purchases.

Brand Contact Definition and Explanation PDF Download

Learn Brand Contact definition in marketing with explanation to study “What is Brand Contact”. Study brand contact explanation with marketing terms to review marketing course for online MBA programs.

Brand Contact Definition:

  • Any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Contact Explanation:

It is a connection of customers with brand related information, which includes; the product category, added to the market that relates to the market products. The main purpose of brand contact management is to create a relationship based on integrity with their targeted audience. It a platform where customers will be answered by all queries related to the brand.

Keep Learning Marketing Explanations

What is Secondary Groups?

Auxiliary gatherings are huge gatherings whose connections are unoriginal and objective arranged; their connections are brief. In contrast to first ...

What is Selling Process?

The selling procedure is the arrangement of steps pursued by a salesman while selling an item. Selling Process is a ...

What is Learning?

Learning is characterized as a difference in conduct following a connection between an individual and their condition. Most practices, mentalities, ...

What is Concentrated (niche) Marketing?

Niche marketing is a specific form of marketing. Consequently, other marketing technique follows wide range of consumers. This method is ...

What is Micromarketing?

Micromarketing is a way to deal with promoting that wills in general objective a particular gathering of individuals in a ...

What is Personal Influence?

Intensity of people to influence or control the acquiring choices of others. Individual impact can be either outside or inward. ...