What is Brand Contact in Marketing?

Learn Brand Contact definition in marketing with explanation to study “What is Brand Contact”. Study brand contact explanation with marketing terms to review marketing course for online MBA programs.

Brand Contact Definition

  • Any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Contact Explanation

It is a connection of customers with brand related information, which includes; the product category, added to the market that relates to the market products. The main purpose of brand contact management is to create a relationship based on integrity with their targeted audience. It a platform where customers will be answered by all queries related to the brand.

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