What is Brand Dilution in Marketing? PDF Book

Learn Brand Dilution definition in marketing with explanation to study “What is Brand Dilution”. Study brand dilution explanation with marketing terms to review marketing course for online MBA programs.

Brand Dilution Definition

  • When consumers no longer associate a brand with a specific product or highly similar products or start thinking less favorably about the brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Dilution Explanation

It happens when brand losses its position from overuse. This situation appears when a product gets unsuccessful in fulfilling the needs and demands of the customers associated with brand. At times, popular brands get washed away from the market due to poor managerial decisions. In order to avoid brand dilution, it is essential for the brand to keep the same quality of the product with time, and best promotional campaigns will support a brand to remain in the market.

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