What is Brand Elements in Marketing?

Learn Brand Elements definition in marketing with explanation to study “What is Brand Elements”. Study brand elements explanation with marketing terms to review marketing course for online MBA programs.

Brand Elements Definition

  • Those trademarkable devices that serve to identify and differentiate the brand such as a brand name, logo, or character.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Elements Explanation

A brand can be recognized with tangible elements that reflects brand identity. For instance, color of the brand logo, flyers, brochures, hoardings, packaging, web design, customized graphics, advertisements, and catalogues. This tangible representation of brand creates identity among the targeted customers. These elements play a vital role in the product awareness campaign.

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