As an Amazon Associate I earn from qualifying purchases.

Brand Image Definition and Explanation PDF Download

Learn Brand Image definition in marketing with explanation to study “What is Brand Image”. Study brand image explanation with marketing terms to review marketing course for online MBA programs.

Brand Image Definition:

  • Perceptions and beliefs held by consumers, as reflected in the associations held in consumer memory.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Image Explanation:

It reflects the brand identity in the minds of their consumers. It takes years to develop brand image in the mind of the respective customers. Buyers will establish brand image based on their knowledge, and experience with the brand. Once brand image hits the consumers mind, it will take time to change brand's reputation. Whereas, it can be positive or negative. According to the market researchers, branding should be targeted according to their audiences.

Keep Learning Marketing Explanations

What is Gender Segmentation?

Organizations (particularly SaaS items) based after making customer centered administrations and items are frequently ailing in customized encounters and substance. ...

What is Strategic Brand Management?

Marking or Brand is viewed as significant for organizations as well as they convey equivalent significance for clients or purchasers ...

What is Relative Market Share?

Relative piece of the overall industry records an association's or a brand's piece of the pie against that of its ...

What is Brand Audit?

Businesses mostly go through the phases of auditing their brand, it happens when organization decides to revisit their brand's overall ...

What is Long-Term Memory (LTM)?

Our mind contains two kinds of recollections: momentary memory (or working memory) and long haul memory. Momentary memory is the ...

What is Selective Attention?

Specific consideration is the way toward concentrating on a specific item in the earth for a specific time frame. Consideration ...