As an Amazon Associate I earn from qualifying purchases.

Brand Knowledge Definition and Explanation PDF Download

Learn Brand Knowledge definition in marketing with explanation to study “What is Brand Knowledge”. Study brand knowledge explanation with marketing terms to review marketing course for online MBA programs.

Brand Knowledge Definition:

  • All the thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Knowledge Explanation:

It is defined as that how consumers are aware about the brand; it can be developed by its brand image, experience, and awareness in the minds of the consumers. Brand knowledge can be obtained through social media advertisements, special occasions or events, brand ambassador, word of mouth, freebies and other benefits associated with brand.

Keep Learning Marketing Explanations

What is Subculture?

A subculture might be characterized as a gathering of individuals in the association who has an alternate culture which separates ...

What is Declining Demand?

Declining demand indicates that product's sale is decreasing as compare to the previous sales of the same product in the ...

What is Intensive Distribution?

In this distribution the point at which a business overlooks advertise division and chooses to supply their item to each ...

What is Company Demand?

Company demand is refer to the overall market purchase of goods and services in a specific time period. It can ...

What is Product Position?

Item situating is a significant component of a promoting plan. Item situating is the procedure advertisers use to decide how ...

What are Tracking Studies?

A following report dissects the changing perspectives on a solitary gathering of customers, making it a compelling device for statistical ...