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What is Brand Knowledge in Marketing? PDF Download

Learn Brand Knowledge definition in marketing with explanation to study “What is Brand Knowledge”. Study brand knowledge explanation with marketing terms to review marketing course for online MBA programs.

Brand Knowledge Definition:

  • All the thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Knowledge Explanation:

It is defined as that how consumers are aware about the brand; it can be developed by its brand image, experience, and awareness in the minds of the consumers. Brand knowledge can be obtained through social media advertisements, special occasions or events, brand ambassador, word of mouth, freebies and other benefits associated with brand.

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