What is Brand Line in Marketing?

Learn Brand Line definition in marketing with explanation to study “What is Brand Line”. Study brand line explanation with marketing terms to review marketing course for online MBA programs.

Brand Line Definition

  • All products, original as well as line and category extensions, sold under a particular brand name.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Line Explanation

Brand line is recognized as offering of products falls less than under one brand name. It is designed to provide more variety to the consumers. Moreover, it is usually enhanced in order to remain in customers mind. It helps to increase market place, with the continuous improvement and development of new products.

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