What is Brand Mix in Marketing? PDF Book

Learn Brand Mix definition in marketing with explanation to study “What is Brand Mix”. Study brand mix explanation with marketing terms to review marketing course for online MBA programs.

Brand Mix Definition

  • Set of all brand lines that a particular seller makes available to buyers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Mix Explanation

In order to upgrade existing status in the market, organization use present brand to do the same and introduced that as a new product in the market. It could be from the same product line to be served as new product. Brand mix also represent different category of brand's characteristics in one new product. It could be the best selling point for the marketer to cater their consumers.

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