As an Amazon Associate I earn from qualifying purchases.

What is Brand Personality in Marketing? PDF Download

Learn Brand Personality definition in marketing with explanation to study “What is Brand Personality”. Study brand personality explanation with marketing terms to review marketing course for online MBA programs.

Brand Personality Definition

  • Specific mix of human traits that may be attributed to a particular brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Personality Explanation

It is a framework that enables a company form as people can feel about the product or services. Brand personality traits intended to benefit the organization. Consumers will be more interested in purchasing the product which would be more likely to them, there are certain traits which are common in brand personality; excitement, sincerity, competence, truthfulness, sophistication, and trendy.

Keep Learning Marketing Explanations

What is Spam?

Spamming is the utilization of informing frameworks to send a spontaneous message (spam), particularly publicizing, just as sending messages more ...

What is Strategy?

System is significant in light of the fact that the assets accessible to accomplish these objectives are generally restricted. Technique ...

What is Competition-Based Pricing?

It is a pricing technique in which companies access the pricing strategy of their competitors for the same product, in ...

What is Buzz Marketing?

It is a marketing technique that creates hype on word of mouth potential regarding a particular product or service. It ...

What is Supplier development?

Provider advancement is tied in with producing another ability or competency in providers. It is frequently connected to, albeit unmistakable ...

What is Service Retailer?

The Service-Profit Chain is a hypothesis and plan of action advanced by a gathering of analysts from Harvard University in ...