What is Brand Personality in Marketing? PDF Book

Learn Brand Personality definition in marketing with explanation to study “What is Brand Personality”. Study brand personality explanation with marketing terms to review marketing course for online MBA programs.

Brand Personality Definition

  • Specific mix of human traits that may be attributed to a particular brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Personality Explanation

It is a framework that enables a company form as people can feel about the product or services. Brand personality traits intended to benefit the organization. Consumers will be more interested in purchasing the product which would be more likely to them, there are certain traits which are common in brand personality; excitement, sincerity, competence, truthfulness, sophistication, and trendy.

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