As an Amazon Associate I earn from qualifying purchases.

What is Brand Portfolio in Marketing? PDF Download

Learn Brand Portfolio definition in marketing with explanation to study “What is Brand Portfolio”. Study brand portfolio explanation with marketing terms to review marketing course for online MBA programs.

Brand Portfolio Definition:

  • Set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Portfolio Explanation:

A group of businesses works under different brand names, brand portfolio is usually helps to encompass all those entities operates under one roof. However, every brand has its own separate trademarks and performs as separate business entity. Moreover, for marketing use, a brand portfolio is used to align all business under one umbrella. It also helps to reduces consumers' misconceptions or confusions regarding the brand originality.

Keep Learning Marketing Explanations

What is Advertising Agency?

Advertising agency aims to create, plan , manage and promote client's demands. It may have different specialized fields which includes; ...

What is Micromarketing?

Micromarketing is a way to deal with promoting that wills in general objective a particular gathering of individuals in a ...

What are Specialty Goods?

Strength products have especially extraordinary qualities and brand distinguishing pieces of proof for which a critical gathering of purchasers is ...

What are Megatrends?

We live in an inexorably powerful and interconnected world. Clashes in the Middle East are causing statistic moves in Europe, ...

What is Good-Value Pricing?

The center of the idea driving great worth evaluating is the worth condition, which expresses that worth is made when ...

What is Pull Strategy?

A force advertising methodology, likewise called a draw special procedure, alludes to a system wherein a firm builds interest for ...