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What is Brand Portfolio in Marketing? PDF Download

Learn Brand Portfolio definition in marketing with explanation to study “What is Brand Portfolio”. Study brand portfolio explanation with marketing terms to review marketing course for online MBA programs.

Brand Portfolio Definition

  • Set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Portfolio Explanation

A group of businesses works under different brand names, brand portfolio is usually helps to encompass all those entities operates under one roof. However, every brand has its own separate trademarks and performs as separate business entity. Moreover, for marketing use, a brand portfolio is used to align all business under one umbrella. It also helps to reduces consumers' misconceptions or confusions regarding the brand originality.

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