As an Amazon Associate I earn from qualifying purchases.

What is Brand Portfolio in Marketing? PDF Download

Learn Brand Portfolio definition in marketing with explanation to study “What is Brand Portfolio”. Study brand portfolio explanation with marketing terms to review marketing course for online MBA programs.

Brand Portfolio Definition

  • Set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Portfolio Explanation

A group of businesses works under different brand names, brand portfolio is usually helps to encompass all those entities operates under one roof. However, every brand has its own separate trademarks and performs as separate business entity. Moreover, for marketing use, a brand portfolio is used to align all business under one umbrella. It also helps to reduces consumers' misconceptions or confusions regarding the brand originality.

Keep Learning Marketing Explanations

What is Interactive Marketing?

Intuitive showcasing is a balanced promoting practice that focuses on individual client and prospects' activities. Intelligent showcasing includes advertising activities ...

What is Selective Attention?

Specific consideration is the way toward concentrating on a specific item in the earth for a specific time frame. Consideration ...

What is Transaction?

An exchange is an understanding between a purchaser and a merchant to trade merchandise, administrations or money related instruments. Exchanges ...

What are Membership Groups?

Gatherings can likewise be characterized based on participation as enrollment gatherings and emblematic gatherings. At the point when an individual ...

What is Marketing Channel (or distribution channel)?

Promoting Channels can be characterized as the arrangement of individuals, exercises, and the mediator associations that assume a critical job ...

What are Market Offerings?

An offering in promoting is the complete idea to your clients. An offering is more than the item itself and ...