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What is Brand Promise in Marketing? PDF Download

Learn Brand Promise definition in marketing with explanation to study “What is Brand Promise”. Study brand promise explanation with marketing terms to review marketing course for online MBA programs.

Brand Promise Definition:

  • Marketer's vision of what the brand must be and do for consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Promise Explanation:

It is an experience that customers use to expect from the organization, whenever they interact with them, in order to become a liable brand for their consumers, it is mandatory for a brand to fulfill their promise with their employees and captive the minds of the targeted customers. It will help to increase the growth of a brand.

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