As an Amazon Associate I earn from qualifying purchases.

What is Brand in Marketing? PDF Download

Learn Brand definition in marketing with explanation to study “What is Brand”. Study brand explanation with marketing terms to review marketing course for online MBA programs.

Brand Definitions

  1. A name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Explanation

A brand is a specific name given to a product or services which distinguished itself from other prevailing products in the market. A brand can target their customers by providing them good quality, trust, reliability, and its demand, it depends on the way how brand will be advertised and marketed to the consumers. The brand name has a unique identity in the minds of their targeted audience. It should be capable enough to distinguish itself from other rivals present in the market.

Keep Learning Marketing Explanations

What is Undifferentiated (mass) Marketing?

Undifferentiated promoting is otherwise called mass showcasing, which comprises of disregarding any of the market fragments and displaying a similar ...

What is Total Customer Benefit?

Over the previous century, as the meaning of showcasing changed from concentrating on deals and circulation to connecting with and ...

What is Economic Environment?

An economic environment refers to those economic conditions which directly affect companies. Businesses, all over the world, whether national or ...

What is Demographic Segmentation?

It is market segmentation on the basis of gender, age, religion, beliefs, ethnicity, race, income and educational background. It more ...

What is Brand Awareness?

In order to create more publicity for the brand, one should follow certain strategies for a successful brand awareness campaign, ...

What is Category Membership?

It is a marketing technique used by the consumers, who usually categorized product into a specific group, relate with other ...