As an Amazon Associate I earn from qualifying purchases.

What is Brand in Marketing? PDF Download

Learn Brand definition in marketing with explanation to study “What is Brand”. Study brand explanation with marketing terms to review marketing course for online MBA programs.

Brand Definitions

  1. A name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Explanation

A brand is a specific name given to a product or services which distinguished itself from other prevailing products in the market. A brand can target their customers by providing them good quality, trust, reliability, and its demand, it depends on the way how brand will be advertised and marketed to the consumers. The brand name has a unique identity in the minds of their targeted audience. It should be capable enough to distinguish itself from other rivals present in the market.

Keep Learning Marketing Explanations

What is Life Stage?

A phase or stage throughout everyday life -, for example, being single, free and working, being a parent of small ...

What is Customer Profitability Analysis (CPA)?

It is a technique used in managerial accounting in order to determine product profitability to individual profitability ratio. However, it ...

What is SWOT Analysis?

SWOT investigation (or SWOT framework) is a vital arranging method used to support an individual or association recognize qualities, shortcomings, ...

What is Marketing Channel Management?

Marketing Channel management have two different ways to see the consistently expanding number of showcasing channels accessible today. Bedlam or ...

What is Overall Market Share?

Piece of the pie speaks to the level of an industry, or a market's complete deals, that is earned by ...

What are Manufacturers Sales Branches and Offices?

Wholesalers are "agents." Wholesaling is the selling of product to anybody - individual or association - other than the end ...