What is Brand in Marketing? PDF Book

Learn Brand definition in marketing with explanation to study “What is Brand”. Study brand explanation with marketing terms to review marketing course for online MBA programs.

Brand Definitions

  1. A name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brand Explanation

A brand is a specific name given to a product or services which distinguished itself from other prevailing products in the market. A brand can target their customers by providing them good quality, trust, reliability, and its demand, it depends on the way how brand will be advertised and marketed to the consumers. The brand name has a unique identity in the minds of their targeted audience. It should be capable enough to distinguish itself from other rivals present in the market.

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