What is Branding Strategy in Marketing?

Learn Branding Strategy definition in marketing with explanation to study “What is Branding Strategy”. Study branding strategy explanation with marketing terms to review marketing course for online MBA programs.

Branding Strategy Definition

  • Number and nature of common and distinctive brand elements applied to the different products sold by the firm.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Branding Strategy Explanation

Brand strategy is defined as a long term process for the growth of a brand aligns with the mission of an organization. Properly executed product strategy can help growing a brand more progressively in the competitive market. According to the marketers, effective brand strategy undermines the needs and demands of the customers.

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