As an Amazon Associate I earn from qualifying purchases.

What is Break Even Pricing (target return pricing) in Marketing? PDF Download

Learn Break Even Pricing (target return pricing) definition in marketing with explanation to study “What is Break Even Pricing (target return pricing)”. Study break even pricing (target return pricing) explanation with marketing terms to review marketing course for online MBA programs.

Break Even Pricing (target return pricing) Definition:

  • Setting price to break even on the costs of making and marketing a product or setting price to make a target return.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Break Even Pricing (target return pricing) Explanation:

It is a technique to determine the price depends on the basis of a target rate of return on the investment. It can easily be calculated by using (total fixed cost / production unit volume + variable cost per unit). This method enables an organization to calculate return on investment.

Keep Learning Marketing Explanations

What is Institutional Market?

Schools, universities, clinics, nursing home, penitentiaries and different associations that give products and enterprises to individuals in their consideration are ...

What is Reference Prices?

A reference value is the value that a buyer reports that it is happy to pay for a decent or ...

What is Product Assortment?

Picking the correct blend of items to sell in a retail location requires more than picking things with the best ...

What is Informational Appeal?

Utilizing an ingredient branding is a viable method to disclose your item to a watcher. It offers you the chance ...

What is Madison & Vine?

The real term "Madison and Vine" alludes to joining promoting with music, film, TV, and different territories viewed as the ...

What is Competition-Based Pricing?

It is a pricing technique in which companies access the pricing strategy of their competitors for the same product, in ...