What is Brick and Click in Marketing?

Learn Brick and Click definition in marketing with explanation to study “What is Brick and Click”. Study brick and click explanation with marketing terms to review marketing course for online MBA programs.

Brick and Click Definition

  • Existing companies that have added an online site for information and/or e-commerce.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brick and Click Explanation

Brick and Click refers to a business strategy in which company operates online and offline stores at a time. Online store is known as 'clicks' and an offline store is known by the name 'Bricks'. Both of these are used in one retail business strategy for operating in the competitive market.

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