As an Amazon Associate I earn from qualifying purchases.

What is Brick and Click in Marketing? PDF Download

Learn Brick and Click definition in marketing with explanation to study “What is Brick and Click”. Study brick and click explanation with marketing terms to review marketing course for online MBA programs.

Brick and Click Definition

  • Existing companies that have added an online site for information and/or e-commerce.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Brick and Click Explanation

Brick and Click refers to a business strategy in which company operates online and offline stores at a time. Online store is known as 'clicks' and an offline store is known by the name 'Bricks'. Both of these are used in one retail business strategy for operating in the competitive market.

Keep Learning Marketing Explanations

What is Direct Marketing Channel?

Direct marketing refers to the promotional methods which are directly linked with customers. It is an effective marketing technique used ...

What is Performance Marketing?

Execution promoting has totally changed the manner in which organizations publicize and sell items. It has likewise affected the manner ...

What are Tracking Studies?

A following report dissects the changing perspectives on a solitary gathering of customers, making it a compelling device for statistical ...

What is Total Customer Benefit?

Over the previous century, as the meaning of showcasing changed from concentrating on deals and circulation to connecting with and ...

What is Service?

Administrations showcasing is a particular part of promoting. Administrations promoting developed as a different field of concentrate in the mid ...

What are Pleasing Products?

These items have short run purchaser benefits however high level of prompt delight. These items may hurt customers over the ...