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What is Broker in Marketing? PDF Download

Learn Broker definition in marketing with explanation to study “What is Broker”. Study broker explanation with marketing terms to review marketing course for online MBA programs.

Broker Definition:

  • A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Broker Explanation:

Broker is an individual that revolve around commission for performing sales and purchase activity invested by an individual. He is an individual who manages business transaction among a buyer and a seller, in return to get fixed commission. Broker sometimes acts as a buyer or a seller in a transaction becomes an integral part of the business.

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