What is Broker in Marketing? PDF Book

Learn Broker definition in marketing with explanation to study “What is Broker”. Study broker explanation with marketing terms to review marketing course for online MBA programs.

Broker Definition

  • A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Broker Explanation

Broker is an individual that revolve around commission for performing sales and purchase activity invested by an individual. He is an individual who manages business transaction among a buyer and a seller, in return to get fixed commission. Broker sometimes acts as a buyer or a seller in a transaction becomes an integral part of the business.

Keep Learning Marketing Explanations

What is Customer Value-Based Pricing?

Customer value based pricing describes buyers' purchase decision. It is a price decided on the customer's perception about the product. ...

What is Prospecting?

Prospecting is the initial phase in the business procedure, which comprises of recognizing potential clients, otherwise known as prospects. The ...

What are Weaknesses?

A shortcoming is a constraint or issue in your organization or showcasing plan that keeps it from accomplishing its objectives. ...

What is Supplier development?

Provider advancement is tied in with producing another ability or competency in providers. It is frequently connected to, albeit unmistakable ...

What is Total Customer Value?

All out client worth is the view of what a client is getting from a given item or administration in ...

What is Brand Promise?

It is an experience that customers use to expect from the organization, whenever they interact with them, in order to ...