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What is Business Analysis in Marketing? PDF Download

Learn Business Analysis definition in marketing with explanation to study “What is Business Analysis”. Study business analysis explanation with marketing terms to review marketing course for online MBA programs.

Business Analysis Definition:

  • A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business Analysis Explanation:

Business analysis is defined as research discipline in order to identifying market needs and demands and the solutions to business problems. It often includes development of software systems component. It is an essential component in order to understand an organizational change, policy development, and strategic planning matters within the organization.

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