What is Business Buying Process in Marketing? PDF Book

Learn Business Buying Process definition in marketing with explanation to study “What is Business Buying Process”. Study business buying process explanation with marketing terms to review marketing course for online MBA programs.

Business Buying Process Definition

  • Decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business Buying Process Explanation

It is a process in which consumers make purchase decision. There are certain steps involved in this process includes; understanding the need and wants of customers, sharing information, evaluation of choices, purchase decision, and at the end post -purchase evaluation. Consumers will focus more on the standard model of purchase while making the final decision regarding product or services.

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