What is Business Database in Marketing?

Learn Business Database definition in marketing with explanation to study “What is Business Database”. Study business database explanation with marketing terms to review marketing course for online MBA programs.

Business Database Definition

  • Complete information about business customers' past purchases; past volumes, prices, and profits.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business Database Explanation

Business database is a collection of official information at one place. It can be used in different organizations; multinational organizations used database for numerous purposes, it can be categorized in different ways, whereas, small businesses also used database for record keeping. It is mostly helpful in organizing information about company's clients, and customers.

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