As an Amazon Associate I earn from qualifying purchases.

Business Database Definition and Explanation PDF Download

Learn Business Database definition in marketing with explanation to study “What is Business Database”. Study business database explanation with marketing terms to review marketing course for online MBA programs.

Business Database Definition:

  • Complete information about business customers' past purchases; past volumes, prices, and profits.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business Database Explanation:

Business database is a collection of official information at one place. It can be used in different organizations; multinational organizations used database for numerous purposes, it can be categorized in different ways, whereas, small businesses also used database for record keeping. It is mostly helpful in organizing information about company's clients, and customers.

Keep Learning Marketing Explanations

What is Approach?

It is defined as the person who sells products and services approached the customer for the first time. In this ...

What are Materials and Parts?

Grouping of Industrial items is essential as it helps basic leadership for the association. Modern merchandise are characterized based on ...

What is Brand Dilution?

It happens when brand losses its position from overuse. This situation appears when a product gets unsuccessful in fulfilling the ...

What is E-Commerce?

E-commerce is an abbreviation of electronic commerce, describes the sale and purchase of good and services via internet. It uses ...

What is Social Class?

By interesting conduct we imply that every social class has its very own example of procurement, instruction, occupation, entertainment, and ...

What is Pull Strategy?

A force advertising methodology, likewise called a draw special procedure, alludes to a system wherein a firm builds interest for ...