What is Business Market in Marketing? PDF Book

Learn Business Market definition in marketing with explanation to study “What is Business Market”. Study business market explanation with marketing terms to review marketing course for online MBA programs.

Business Market Definition

  • All the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business Market Explanation

It is a market where products and services sold to other businesses, in order to make them valuable for sale, organizations usually sell their raw materials, products, resources and other components in the business market. Therefore, those materials can be used in products manufacturing. These markets are usually comprises on products and raw materials which can be used in company's operations.

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