What is Business Portfolio in Marketing?

Learn Business Portfolio definition in marketing with explanation to study “What is Business Portfolio”. Study business portfolio explanation with marketing terms to review marketing course for online MBA programs.

Business Portfolio Definition

  • Collection of businesses and products that make up the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business Portfolio Explanation

Business portfolio is a set of products and services which are provided by a company to its customers. It describes investments, holdings, services, products, and brands. Business usually engage in portfolio analysis as an outcome of organization's strategic planning. According to the marketing managers, companies create a product which appeals targeted people in the market also known as market segment.

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