What is Business to Business (B to B) Online Marketing? PDF Book

Learn Business to Business (B to B) Online Marketing definition with explanation to study “What is Business to Business (B to B) Online Marketing”. Study business to business (b to b) online marketing explanation with marketing terms to review marketing course for online MBA programs.

Business to Business (B to B) Online Marketing Definition

  • Businesses using online marketing to reach new business customers, serve current customers more effectively, and obtain buying efficiencies and better prices.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business to Business (B to B) Online Marketing Explanation

Business to business or B2B marketing is a relationship between manufacturers and wholesaler, or a whole seller and a retailer. It is refer to a business that is conducted between companies, except between a company and individual consumers. B2B marketing technique is commonly dependent on the principle of consumer marketing in a different way. Moreover, consumer's purchase decision is based on product popularity rather than its price.

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