What is Business to Consumer (B to C) Online Marketing?

Learn Business to Consumer (B to C) Online Marketing definition with explanation to study “What is Business to Consumer (B to C) Online Marketing”. Study business to consumer (b to c) online marketing explanation with marketing terms to review marketing course for online MBA programs.

Business to Consumer (B to C) Online Marketing Definition

  • Businesses selling goods and services online to final consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business to Consumer (B to C) Online Marketing Explanation

Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are the end users of their products and services. Therefore, the company who directly deals with consumers can be referred as a B2C companies. During 1990s B2C is immensely popular among online retailers who sold products and services to consumers through internet.

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