As an Amazon Associate I earn from qualifying purchases.

What is Business to Consumer (B to C) Online Marketing? PDF Download

Learn Business to Consumer (B to C) Online Marketing definition with explanation to study “What is Business to Consumer (B to C) Online Marketing”. Study business to consumer (b to c) online marketing explanation with marketing terms to review marketing course for online MBA programs.

Business to Consumer (B to C) Online Marketing Definition

  • Businesses selling goods and services online to final consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business to Consumer (B to C) Online Marketing Explanation

Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are the end users of their products and services. Therefore, the company who directly deals with consumers can be referred as a B2C companies. During 1990s B2C is immensely popular among online retailers who sold products and services to consumers through internet.

Keep Learning Marketing Explanations

What is Postpurchase Behavior?

Essentially characterized, Post-Purchase Behavior is the phase of the Buyer Decision Process when a customer will make extra move, in ...

What is Product Line?

A product offering is a gathering of items that an organization makes under a solitary brand. The items are comparable ...

What is Spam?

Spamming is the utilization of informing frameworks to send a spontaneous message (spam), particularly publicizing, just as sending messages more ...

What are Variable Costs?

A variable expense is a corporate cost that adjustments in extent to generation yield. Variable costs increment or lessening relying ...

What is Channel Level?

It is a distribution level among the manufacturer and the end user. Channel level plays an integral role in providing ...

What is Global Firm?

Worldwide firm alludes to a firm that works in more than one nation and catches R&D, generation, calculated, promoting, and ...