As an Amazon Associate I earn from qualifying purchases.

Business to Consumer (B to C) Online Marketing Definition and Explanation PDF Download

Learn Business to Consumer (B to C) Online Marketing definition with explanation to study “What is Business-to-Consumer (B-to-C) Online Marketing”. Study business to consumer (b to c) online marketing explanation with marketing terms to review marketing course for online MBA programs.

Business to Consumer (B to C) Online Marketing Definition:

  • Businesses selling goods and services online to final consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Business to Consumer (B to C) Online Marketing Explanation:

Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are the end users of their products and services. Therefore, the company who directly deals with consumers can be referred as a B2C companies. During 1990s B2C is immensely popular among online retailers who sold products and services to consumers through internet.

Keep Learning Marketing Explanations

What is Public Relations (PR)?

Public relations makes up 63% of the estimation of most organizations today. At the point when there's an accident or ...

What are Desirable Products?

Desirable products are those which favor both objectives of the company. This concept says that product are not just made ...

What is Flexible Market Offering?

An adaptable market offering comprises of two sections: a bare arrangement containing the item and administration components that all portion ...

What is Place Advertising?

Spot based presentations envelop a wide assortment of arrangements that are extraordinarily found where specific gatherings assemble for an assortment ...

What is Value Chain?

A worth chain is a plan of action that depicts the full scope of exercises expected to make an item ...

What is Supply-Side Methods?

The supply-side hypothesis is a monetary hypothesis based on the idea that expanding the supply of merchandise prompts financial development. ...