What is Buying Center in Marketing? PDF Book

Learn Buying Center definition in marketing with explanation to study “What is Buying Center”. Study buying center explanation with marketing terms to review marketing course for online MBA programs.

Buying Center Definition

  • All the individuals and units that play a role in the purchase decision-making process.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Buying Center Explanation

Buyer center is a group of individuals in an organization that involve them in purchase decision making process. It helps to get data, the way a targeted buying center will react to a new product about its characteristics which can be used in a business for enhancing its marketing efforts.

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