As an Amazon Associate I earn from qualifying purchases.

What is Buzz Marketing? PDF Download

Learn Buzz Marketing definition with explanation to study “What is Buzz Marketing”. Study buzz marketing explanation with marketing terms to review marketing course for online MBA programs.

Buzz Marketing Definition

  • Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Buzz Marketing Explanation

It is a marketing technique that creates hype on word of mouth potential regarding a particular product or service. It can be achieved through dialogues with consumers, family, and friends or it is a social media discussion on larger scale for capturing mass audience, in order to advertise company's products and services.

Keep Learning Marketing Explanations

What is Customer Value-Based Pricing?

Customer value based pricing describes buyers' purchase decision. It is a price decided on the customer's perception about the product. ...

What is Fad?

A prevailing fashion is any impermanent style, thought, and so forth., pursued energetically by a gathering for some period. Typically ...

What is Exclusive Distribution?

Exclusive distribution is a technique in which specific retailers are given opportunity of placing goods or products in its store. ...

What is Vrand Value Chain?

The brand worth chain is an organized way to deal with evaluating the sources and results of brand value and ...

What is Declining Demand?

Declining demand indicates that product's sale is decreasing as compare to the previous sales of the same product in the ...

What is Marketing Implementation?

A successful usage plan shows what exercises are to be actualized. Who will be in charge of execution, the time ...