As an Amazon Associate I earn from qualifying purchases.

Buzz Marketing Definition and Explanation PDF Download

Learn Buzz Marketing definition with explanation to study “What is Buzz Marketing”. Study buzz marketing explanation with marketing terms to review marketing course for online MBA programs.

Buzz Marketing Definition:

  • Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Buzz Marketing Explanation:

It is a marketing technique that creates hype on word of mouth potential regarding a particular product or service. It can be achieved through dialogues with consumers, family, and friends or it is a social media discussion on larger scale for capturing mass audience, in order to advertise company's products and services.

Keep Learning Marketing Explanations

What is Master Brand?

An ace brand is a general brand name that fills in as the primary tying down point on which every ...

What is Technological Environment?

Mechanical condition alludes to the condition of science and innovation in the nation and related perspectives, for example, pace of ...

What is Customer Equity?

Customer equity is the output of customer's feedback. This relationship is usually developed on the bases of brand recognition. Customer ...

What is Online Advertising?

Internet promoting is one of the best ways for organizations of all sizes to grow their range, find new clients, ...

What is Direct Product Profitability (DDP)?

Direct product profitability is a technique of calculating product handling cost, it starts when it reaches warehouse till the process ...

What is Brand Line?

Brand line is recognized as offering of products falls less than under one brand name. It is designed to provide ...