What is Buzz Marketing? PDF Book

Learn Buzz Marketing definition with explanation to study “What is Buzz Marketing”. Study buzz marketing explanation with marketing terms to review marketing course for online MBA programs.

Buzz Marketing Definition

  • Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Buzz Marketing Explanation

It is a marketing technique that creates hype on word of mouth potential regarding a particular product or service. It can be achieved through dialogues with consumers, family, and friends or it is a social media discussion on larger scale for capturing mass audience, in order to advertise company's products and services.

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