What is By product Pricing in Marketing?

Learn By product Pricing definition in marketing with explanation to study “What is By product Pricing”. Study by product pricing explanation with marketing terms to review marketing course for online MBA programs.

By product Pricing Definition

  • Setting a price for by-products to make the main product's price more competitive.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



By product Pricing Explanation

By product pricing is a strategy in which by product of a process are sold separately at a certain price, in order to get more profit form the existing product manufactured in the company. However, by product is a material which is derived from the main product as a result of producing another material.

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