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What is Captive Product Pricing in Marketing? PDF Download

Learn Captive Product Pricing definition in marketing with explanation to study “What is Captive Product Pricing”. Study captive product pricing explanation with marketing terms to review marketing course for online MBA programs.

Captive Product Pricing Definition:

  • Setting a price for products that must be used along with a main product, such as blades for a razor and games for a videogame console.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Captive Product Pricing Explanation:

It is used to maximize profit revenues. Companies often follow a product mix pricing strategy specifically with pricing captive products. Low pricing strategy has been used against core products, whereas, high price products categorized as captive products. The main purpose of the strategy is to attract consumers to a product with low price.

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