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Catalog Marketing Definition and Explanation PDF Download

Learn Catalog Marketing definition with explanation to study “What is Catalog Marketing”. Study catalog marketing explanation with marketing terms to review marketing course for online MBA programs.

Catalog Marketing Definition:

  • Direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Catalog Marketing Explanation:

Catalogue marketing is an advertisement technique used by the companies in order to sale many items together in an online shop. Their aim is to sell products through this method. It is easy for consumer to purchase directly from the catalogue sender by phone. However, catalog marketers play an important role of a mediator among consumers and manufacturers.

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