What is Category Extension in Marketing? PDF Book

Learn Category Extension definition in marketing with explanation to study “What is Category Extension”. Study category extension explanation with marketing terms to review marketing course for online MBA programs.

Category Extension Definition

  • Using the parent brand to brand a new product outside the product category currently served by the parent brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Category Extension Explanation

It is a marketing strategy in which company uses the same product to enter into a completely unrelated product market. The company takes advantage of an existing brand, in order to introduce a new product in the market, which a buyer can relate. It is usually comprises upon eight different brand extension strategies in the market.

Keep Learning Marketing Explanations

What is Business-to-Consumer (B-to-C) Online Marketing?

Business to Consumer or B2C is marketing strategy, where selling products and services are directly linked to consumers who are ...

What is Marketing Channel Management?

Marketing Channel management have two different ways to see the consistently expanding number of showcasing channels accessible today. Bedlam or ...

What is Quality?

In assembling, a proportion of greatness or a condition of being free from deformities, lacks and noteworthy varieties. It is ...

What is Service Inseparability?

Administration connection is considered as a significant property that fundamentally expresses that the administrations are created and devoured simultaneously period ...

What is Idea Generation?

Compose a client needs rundown dependent on the data you assemble from the sources recognized beneath. You should attempt to ...

What is Marketing Network?

A promoting opportunity is a deals acknowledged lead that has been qualified as needing your item or administration. A business ...