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Category Killer Definition and Explanation PDF Download

Learn Category Killer definition in marketing with explanation to study “What is Category Killer”. Study category killer explanation with marketing terms to review marketing course for online MBA programs.

Category Killer Definition:

  • A giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Category Killer Explanation:

Category killer is a sort of retail store that has rich items in its product category.It depends; either it could be only one store. These stores usually offer low prices comparatively to other smaller stores in the market. whereas, other cannot bear. They are mostly larger in physical space by offering low prices to their consumers.

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