What is Category Membership Marketing?

Learn Category Membership definition with explanation in marketing to review "What is Category Membership?" for online college classes. Learn category membership explanation with marketing terms to study for online MBA programs.

Category Membership Definition

  • Products or sets of products with which a brand competes and which function as close substitutes.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Category Membership Explanation

It is a marketing technique used by the consumers, who usually categorized product into a specific group, relate with other brands offer, to understand what makes it a most competitive choice for them. Consumers would prefer to avail discount offers, where they can get superior quality product in lower prices.

Keep Learning Marketing Explanations

What is Trend?

A market pattern is a tendency of a market to move a predetermined way over some undefined time frame. The ...

What is Line Extension?

Line expansion and brand augmentation address the showcasing of business products. The brand alludes to the perceived item or organization ...

What is Supplier Search?

Provider assumes a key job in the achievement of any business; distinguishing proof of a correct provider is a key ...

What is Push Strategy?

Push showcasing is a special system where organizations endeavor to take their items to the clients. The term push originates ...

What is Competitor-Centered Company?

Competitor centered company plan strategies according to their competitors in the market. Sometimes, it can be an edge for the ...

What is Brand Development Index (BDI)?

A brand development Index ( BDI) identifies the performance of a brand in a market. In comparison with other markets ...