What is Category Membership in Marketing? PDF Download

Learn Category Membership definition in marketing with explanation to study “What is Category Membership”. Study category membership explanation with marketing terms to review marketing course for online MBA programs.

Category Membership Definition

  • Products or sets of products with which a brand competes and which function as close substitutes.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Category Membership Explanation

It is a marketing technique used by the consumers, who usually categorized product into a specific group, relate with other brands offer, to understand what makes it a most competitive choice for them. Consumers would prefer to avail discount offers, where they can get superior quality product in lower prices.

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