What is Cause Related Marketing? PDF Book

Learn Cause Related Marketing definition with explanation to study “What is Cause Related Marketing”. Study cause related marketing explanation with marketing terms to review marketing course for online MBA programs.

Cause Related Marketing Definition

  • Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Cause Related Marketing Explanation

Cause related marketing is like a corporate social responsibility, where, company's advertisement has the dual purpose with the product promotion. Their aim is to increase profitability margin of the company. As well as, they offer social betterment of the people. Although, it is the responsibility of organizations to work for the improvement of the society.

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