As an Amazon Associate I earn from qualifying purchases.

Cause Related Marketing Definition and Explanation PDF Download

Learn Cause Related Marketing definition with explanation to study “What is Cause-Related Marketing”. Study cause related marketing explanation with marketing terms to review marketing course for online MBA programs.

Cause Related Marketing Definition:

  • Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Cause Related Marketing Explanation:

Cause related marketing is like a corporate social responsibility, where, company's advertisement has the dual purpose with the product promotion. Their aim is to increase profitability margin of the company. As well as, they offer social betterment of the people. Although, it is the responsibility of organizations to work for the improvement of the society.

Keep Learning Marketing Explanations

What is Principle of Congruity?

Standard of congruity is a mental component that states buyers like to consider apparently to be questions as being as ...

What is Product System?

Item System advancements are established in how individual items and administrations interface or pack together to make a strong and ...

What is Agent?

The one who deals with buying and selling of the products, they seek to bring buyer and sellers together and ...

What are Buyer-Readiness Stages?

Buyer readiness stage is a process incorporated six steps depends on a consumer decision of purchasing a product and services ...

What is Advertising?

It is a form of communication with the end user of product or services. These are the messages floated by ...

What is Multichannel Distribution System?

Traders can pick which channels they need to disperse items to their clients. Appropriation channels can be physical stores, marked ...