What is Cause Related Marketing? PDF Download

Learn Cause Related Marketing definition with explanation to study “What is Cause Related Marketing”. Study cause related marketing explanation with marketing terms to review marketing course for online MBA programs.

Cause Related Marketing Definition

  • Marketing that links a firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Cause Related Marketing Explanation

Cause related marketing is like a corporate social responsibility, where, company's advertisement has the dual purpose with the product promotion. Their aim is to increase profitability margin of the company. As well as, they offer social betterment of the people. Although, it is the responsibility of organizations to work for the improvement of the society.

Keep Learning Marketing Explanations

What is Buying Center?

Buyer center is a group of individuals in an organization that involve them in purchase decision making process. It helps ...

What is Contractual Sales Force?

Contractual sales people are those who are part time paid representatives in the company. They are usually hired on commission ...

What are Brand Associations?

When it comes to brand association, anything which quickly hits the brand name like Pepsi blue color, Nike swoosh and ...

What is Secondary Groups?

Auxiliary gatherings are huge gatherings whose connections are unoriginal and objective arranged; their connections are brief. In contrast to first ...

What is Political Environment?

World of politics is the state, government and its organizations and enactment and general society and private partners who work ...

What is Zero-Level Channel (direct-marketing channel)?

Channel level alludes to the go-between in advertising dispersion channel between the maker/producer and the end buyer. Each channel level ...