As an Amazon Associate I earn from qualifying purchases.

Chain Stores Definition and Explanation PDF Download

Learn Chain Stores definition in marketing with explanation to study “What is Chain Stores”. Study chain stores explanation with marketing terms to review marketing course for online MBA programs.

Chain Stores Definition:

  • Two or more outlets that are commonly owned and controlled.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Chain Stores Explanation:

A chain store is a retail outlet or a group of similar retail shops that sell same type of products. They run under the control of head office. Chain store branches are open in different parts of the country or even in different location of the city. They are specialized in particular products, which are available in various variety and models.

Keep Learning Marketing Explanations

What is Attitude?

It reflects the set of behavior, feelings, perception, emotions, and, believes a consumer thinks about a specific product or service ...

What is Irregular Demand?

Unpredictable interest can be request which isn't reliable and the best case of unpredictable interest is regular items like umbrellas, ...

What is Contractual Sales Force?

Contractual sales people are those who are part time paid representatives in the company. They are usually hired on commission ...

What is Growth Stage?

Gathering showcasing utilizes the mental instruments basic gathering impact to drive client practices that are advantageous to the firm. It ...

What is Advertising Strategy?

Advertising strategy reflects organization's plan to reach and persuade targeted customers in order to purchase any product or service. There ...

What is Business Analysis?

Business analysis is defined as research discipline in order to identifying market needs and demands and the solutions to business ...