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What is Chain Stores in Marketing? PDF Download

Learn Chain Stores definition in marketing with explanation to study “What is Chain Stores”. Study chain stores explanation with marketing terms to review marketing course for online MBA programs.

Chain Stores Definition

  • Two or more outlets that are commonly owned and controlled.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Chain Stores Explanation

A chain store is a retail outlet or a group of similar retail shops that sell same type of products. They run under the control of head office. Chain store branches are open in different parts of the country or even in different location of the city. They are specialized in particular products, which are available in various variety and models.

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