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What is Channel Conflict in Marketing? PDF Download

Learn Channel Conflict definition in marketing with explanation to study “What is Channel Conflict”. Study channel conflict explanation with marketing terms to review marketing course for online MBA programs.

Channel Conflict Definitions

  1. Disagreement among marketing channel members on goals, roles, and rewards - who should do what and for what rewards.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. When one channel member's actions prevent the channel from achieving its goal.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Channel Conflict Explanation

Channel conflict occurs when brands disturbed the company's channel partner which includes; distributors related to company, retailers, dealers, and people related to sales or sales representatives. It usually happens when company's start selling their products directly to consumers with the help of general marketing techniques. It could be harmful for the company's reputation.

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