What is Channel Coordination in Marketing?

Learn Channel Coordination definition in marketing with explanation to study “What is Channel Coordination”. Study channel coordination explanation with marketing terms to review marketing course for online MBA programs.

Channel Coordination Definition

  • When channel members are brought together to advance the goals of the channel, as opposed to their own potentially incompatible goals.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Channel Coordination Explanation

Channel coordination is also known as supply chain coordination which aims at improving supply chain performance by systematically plan the mission of an individual company. It usually emphasis more on inventory management and purchase order decisions with distribution channel of the company. Flawless distribution management system describes overall company's performance.

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