What is Channel Level in Marketing? PDF Book

Learn Channel Level definition in marketing with explanation to study “What is Channel Level”. Study channel level explanation with marketing terms to review marketing course for online MBA programs.

Channel Level Definition

  • A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Channel Level Explanation

It is a distribution level among the manufacturer and the end user. Channel level plays an integral role in providing goods to the consumers. There could be multiple channel levels between the manufacturer and the end user. However, there are four types of channel levels which include; zero level channel or direct marketing, one level channel, two level channel, and three level channel.

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